These details result from a negotiation with the advertiser mentioned in the order or, for Programmatic Direct campaigns, the buyer in the proposal. If you're a trafficker at a larger organization, these details are often negotiated by someone else, and your job is to understand how to input or manage the details of the campaign. Proposal line items are created under the "Sales" section of Ad Manager. Line items could also have been automatically created based on a proposal line items negotiated under the Programmatic Direct feature. Line items are created directly for traditional campaigns under the "Delivery" section of Ad Manager.
Line items always belong to an order and can only belong to one order.
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